Every business person has a name card. You probably have a name card and you pass it to potential clients, friends, people you meet, etc. However, have you ever thought whether those name cards are increasing your business? With the increasing use of search engines like Google.com, is the calling card still a useful networking tool?

The answer is… DEFINITELY!

However, you can help make sure your business card works better to get you business.

1) Make your name card design bold. Do NOT be afraid to use bold colors, bold pictures. Anything to make people remember you.

2) Make it FUN! Who decreed business cards must be rectangle shaped. One of my most successful name card was in the shape of a monkey’s face. I was at an internet seminar and handed out 4-5 cards to people I was talking to. Lo and behold, people started coming up to me BEGGING for a card. “Hey, can I have one of your cool monkey cards, please?”. When was the last time someone said that to you? ;-)

Some ideas. If you sell double umbrella stroller, you can make your card in the shape of a baby stroller. Or if you’re selling computers, what about having your card in the shape of a mouse (a computer mouse, of course!). Things like that will get you noticed and remembered!

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